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Decline of TV as Primary Media Device: “Consumers are demonstrating their desire for both wired and wireless access to [online] content..."
– IBM Consumer Survey
– IBM Consumer Survey
"Web 2.0 is set to be embraced by Enterprise 2.0 as businesses prepare to spend nearly $5 billion by 2013 on social networking tools."
– Maggie Shiels, BBC News, San Francisco
– Maggie Shiels, BBC News, San Francisco
"Children’s lives are very different from what they were 20 years ago. Social networks are a way of creating a social bond.”
– Children flock to social networks: Darren Waters, Technology editor, BBC News website
– Children flock to social networks: Darren Waters, Technology editor, BBC News website
Well-connected bloggers
are creating content on behalf of sponsors thirsty for buzz: "...AmEx hooked up with FMP to have
Internet notables like author Guy
Kawasaki contribute content...."
– Brian Morrissey, adweek.com
– Brian Morrissey, adweek.com
"The audience is primed and ready for — even actively seeking — product-specific messages."
– Justin Choi, mediapost.com
– Justin Choi, mediapost.com
"In this new world, the successful brands will be the ones that speak directly to you."
– Michael D. Andrew, mediapost.com
– Michael D. Andrew, mediapost.com
"About 66% of marketers responding to a study said they will be investing in social media marketing (SMM) in 2010, according to Chicago-based marketing services provider Alterian."
– Marketing Daily | News Brief, mediapost.com
– Marketing Daily | News Brief, mediapost.com
"A vast majority of consumers find advertising a reasonable tradeoff for free online video content, per data from Motion, Ipsos MediaCT's ongoing digital video tracking study."
– Adweek.com - Digital News
– Adweek.com - Digital News
"Product placement has been around for decades, but it is becoming an increasingly common way for companies to get their brands in front of viewers who... fast-forward through TV commercials."
– Alana Semuels, Los Angeles Times
– Alana Semuels, Los Angeles Times
“My whole existence online is one big focus group.”
– latimesblogs. latimes.com/webscout
– latimesblogs. latimes.com/webscout
"With all the recent talk about targeting and making use of data, our industry is missing something major: Brands need to engage the right audiences, not just reach them."
– Russell Fradin, mediapost.com
– Russell Fradin, mediapost.com
"Of course, there are companies that are testing social media strategies, but it seems like everyone is throwing anything and everything at the wall to see what sticks."
– Dan O'Brien, mediapost.com
– Dan O'Brien, mediapost.com
“...real growth potential lies in the NICHE
NETWORKS — those based on a particular lifestyle or interest...”
– BBC News
– BBC News
"We think the future is going to be a mixture of paid-for content behind pay walls and free content"
– Peter Barron, Google
– Peter Barron, Google
"Labels Saying They Don't Want To Deal With Artists Who Won't Make The Effort To Connect"
– TechDirt.com
– TechDirt.com
